Brand Guidelines

Welcome to Flow AI Brand Guidelines. This resource provides clear guidance on our branding including logo usage, language, and the assets you need for your marketing and communications efforts.

Introduction

The "Flow AI" name, the Flow AI logo brand, and other trademarks are the property of flowai.xyz. These guidelines are intended to help our partners, resellers, customers, developers, consultants, publishers, and any other third parties understand how to properly use and display our trademarks and copyrighted materials in their own assets and communications.

Logo

The Flow AI logo features a purple circle with white blocks forming an upward arrow, symbolizing growth and structured intelligence. A pink square at the top highlights innovation. Next to it, "Flow AI" is written in a clean purple font, reflecting a modern and tech-driven identity.

Dos and Don'ts

DON'T stretch or alter wordmark in any way

DON'Tuse any effects or textures

DON'T replace brand fonts

DON'T add any unauthorized elements

DON'T apply unapproved color variations

DON'T use the logo over a busy image

Logogram

The Flow AI logogram features a purple circle with white blocks forming an upward arc, symbolizing progress and structure. A pink square at the top highlights innovation. The grid version shows its precise, modular design reflecting clarity, balance, and intelligent technology.

Typography

Space Grotesk is a modern geometric sans-serif with high readability and subtle elegance. Available in five weights with italics, it's optimized for screen and print, supports advanced OpenType features, and reflects Flow AI's values of clarity, innovation, and accessibility.

Colors

This primary palette forms the fundamental color scheme of the brand.

RGB 66.51.140

#42338C

RGB 204.102.255

#CC66FF

RGB 255.207.109

#FFCF6D